Free Audit

Home / Tools / FBA Profit & Fee Calculator

Free Amazon tools

Amazon FBA Profit & Fee Calculator

Enter your price, product cost, and Amazon fees to see net profit per unit, profit margin, and ROI in real time. Use it to sanity check a product before you commit to an order, or to find the price that protects your margin.

Your numbers

The price the customer pays.
What it costs you to source one unit.
Usually 15 percent for most categories.
Amazon's pick, pack and ship fee per unit.
Optional. Inbound freight, prep or other per unit costs.

Your results

Net profit per unitSale price minus all costs and fees·
Profit marginNet profit / sale price·
ROINet profit / total cost per unit·
Total Amazon feesReferral fee plus FBA fee·
Enter a sale price to see your profit, margin and ROI.
How to use it

From price to real profit

The price a customer pays is not what you keep. Amazon takes a referral fee, which is a percentage of the sale price and sits around 15 percent in most categories, plus an FBA fulfilment fee, a flat charge for picking, packing and shipping the unit. On top of that you carry your own product cost and any inbound freight or prep.

To use the calculator, enter the sale price and your unit cost, confirm the referral percentage for your category, and add the FBA fee from the Amazon fee preview on your listing. If you pay for prep or freight per unit, put that in the optional field. The results panel updates as you type.

Net profit is what remains after every cost. Margin shows that profit as a share of the sale price, and ROI shows it against the cash you tie up per unit, which is the number that tells you how hard your money is working. If margin or ROI looks thin, test a higher price or a lower unit cost before you commit to an order.

FBA profit calculator FAQ

How is Amazon FBA profit calculated?
Start with your sale price, then subtract the referral fee (a percentage of the price, usually 15 percent), the FBA fulfilment fee (a flat amount based on size and weight), your unit cost, and any shipping or prep cost per unit. What is left is your net profit per unit. This calculator does that math live as you type.
What is a good profit margin and ROI for FBA?
Many sellers aim for a net margin of 15 to 30 percent and an ROI of 50 percent or more per unit, so the cash you tie up in stock comes back with room to reinvest. Lower margins can still work at high volume, but they leave little buffer for ad spend, returns and fee changes.
Does this include Amazon storage fees?
It covers the per unit referral and FBA fulfilment fees, which are the largest costs on most orders. Monthly storage fees, long term storage fees and PPC are charged separately, so factor those in when you plan your overall budget. Use the shipping or other cost field to fold in prep and inbound freight.

Ready to scale your Amazon brand?

Book a free 30 minute strategy call with an Amazon consultant who has spent 7 years scaling brands to 8 figures. I'll audit your account and show you exactly where revenue is being left on the table.

Get Your Free Amazon Audit Chat on WhatsApp

No commitment · No credit card · 200+ brands already scaled

WhatsAppFree Audit