Amazon PPC Management Service

It depends on your category, margins, and goals. A brand-new product launching organically may target a breakeven or loss-leading ACoS to build rank, while a mature product should run well below the category average. Across our managed accounts, we average a 35% reduction in ACoS within 90 days — but we set category-specific targets with every client during onboarding rather than using blanket benchmarks.

Amazon's algorithm needs data before it can optimize well. Typically, you'll see the first meaningful performance signals within 2–4 weeks. We run the first 30 days as a structured testing phase — controlled budgets, tight match types, and aggressive negative keyword harvesting — then shift into scaling mode once we have clear data on what's converting.

Yes — all three. Sponsored Products are the foundation of most accounts and where we spend the most time. Sponsored Brands and Sponsored Display are layered on top based on your brand registry status and budget. For brands enrolled in Brand Registry, we also run video ads, which consistently deliver some of the lowest CPCs in our portfolio.

In most cases, yes. We do a full audit first and identify which campaigns have usable data history and which are beyond saving. We restructure what we can — adding negative keywords, fixing match types, isolating high-performers — and rebuild only where necessary. Starting from scratch wipes conversion history, which can hurt rank, so we avoid it unless the structure is truly unworkable.

You receive a weekly PPC performance report covering spend, revenue, ACoS, impressions, clicks, and conversion rate — broken down by campaign and ad group. We also do a monthly deep-dive call to review strategy, discuss budget allocation for the next month, and look at the search term report together. You'll always know exactly where your ad dollars are going.