Client Overview
Health and wellness Brand selling great on Amazon with a large catalog of hundreds of ASINs. Their product range led to challenges in catalog structure, Catalog Management, and PPC strategy. Brand asked Hawkways Team to optimize its catalog related Tasks. They aimed to fix listing issues and profitable growth.
Hawkways Services Used:
- Amazon Seller Consultant
- Amazon PPC Advertising
- Amazon Account Management
Challenges
Catalog Complexity: Most of the ASINs were not merged properly, and the listing quality score was low.
Keyword Gaps: There listings had ranking potential, but they were misused keywords. They were not using high Search volume search terms in their titles, bullets, Desctription or backend.
SEO & CRO Opportunities: Listings lacked premium images, A/B testing, and content focused on conversions. This hurt both organic ranking and conversion rates.
Key Challenges
- Inventory Management Planning
- PPC Performance Optimization for Better TACOS
- Listing SEO Optimization
Solutions
We started a clear, data Driven plan of Action to boost performance throughout the Amazon ecosystem.
Catalog Audit & Prioritization: We started with the top ASIN and then directed our efforts towards these ASINs for optimizing them first,s for fixing their issues
Keyword Strategy: We conducted keyword research using the latest tools, such as Amazon Brand Analytics, Amazon Opportunity Explorer, Helium 10, and DataDive, to develop comprehensive keyword Search Terms.
Optimized Listings: Each prioritized listing has well written copy, effective back end keywords, and optimized images for A/B Testing.
Ongoing A/B Testing: We increased A/B testing of CTR and CVR of different product types.
Results
Increased Organic Visibility: We are seeing many ASINs increasing due to intelligent keyword usage and optimization.
Improved Catalog : We organized catalog, this positioned us in top Amazon brand in our Category
Full Funnel Optimization: The brand is benefiting from a truly full funnel approach. This includes the benefits of SEO, creative, and ad strategies all managed by Hawkways’ in house Amazon experts.
What’s Next: We’re gonna spread out our work across all products. We’ll bump up and, we’ll prep the brand—to hit big on Amazon internationally by Q3 of 2025.
Hear it from people we Helped
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