Client Overview
This nail care brand had been selling on Amazon for a long time, but their main sales channel was not Amazon; it was TV ads. For the past few years, due to the poor performance of TV ads, they had been struggling with declining sales. On Amazon, the category was tough, as major brands like Amazon itself were capturing the maximum sales share with thousands of reviews. Worse yet, the brand faced Amazon category content restrictions, which prevented them from adding Main Product keywords to their listings. The brand reached out to Hawkways and requested a paid brand audit service. The Hawkways Team conducted a brand audit, and they realized that 70% of their past sales had come from TV ads, which were no longer effective.
Hawkways Services Used:
- Amazon Seller Consultant
- Amazon PPC Advertising
- Amazon Account Management
Challenges
Reduced Organic Visibility: The brand was not visible on the first page of search results for its top category keywords.
PPC Limitations: The only terms targeted were branded search terms that aren’t widely searched.
Outdated Listings: The product listings had outdated content and lacked optimization, social proof, and messaging to persuade.
No Differentiation: The brand did not have a brand story or visuals to set it apart in a crowded, competitive market.
Solutions
Hawkways introduced a strategy for Sales Recovery and growth in two phases:
Brand Story & Premium A Content: We teamed up with one creative agency to update their Amazon listings, Gallery Images, Brand Story & Premium A Content.
Keyword Strategy & PPC Rebuild: We used Amazon Brand Analytics, Opportunity Explorer, Helium 10, and DataDive to research keywords related to the category.
New PPC campaigns: Created new campaigns focused on high-converting search terms previously unexploited. Execute both organic rank growth and ad performance refresh simultaneously.
Results
- $52,571 → $93,409 in 4 Months (77.6% revenue growth).
- Profit: $15,000 per month → $30,000 per month (Profitability increased by 100%).
In the Year 2024, we achieved 7 7-figure sales on Amazon only without any external traffic, helping with an average of $30,000 Per Month in Profits.
Year 2025 Plans:
In 2025, we will expand our product lineup by launching more variations under the same brand. Hawkways will help expand into more Amazon marketplaces, boosting brand reach and increasing revenue.
Hear it from people we Helped
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Discovery Call
Book a quick discovery call that will let us know see if our Services and your business are a good fit. (No commitment, just introductions.)
Brand Audit
We will do a deep analysis of your account and market, we pinpoint ways to increase sales and reduce wasted expenses. (Savings start right here.)
Onboarding Call
We'll diligently review your brand and goals to ensure that everyone is on the same page. Then we will design a plan of action and start executing it.
Management
Our team keeps a close eye on Sales and PPC performance and checks in regularly to give you updates. We'll optimize existing campaigns while creating new ones
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