Client Overview
This grooming brand was selling on Amazon for over seven years but has stagnated Sales over the past three years and declining profits. The brand has an extensive catalog of products. Yet, it has depended on a poorly performing AI driven PPC management tool that made ineffective and sometimes wrong adjustments to its campaigns and bids. As a result, brand PPC performance suffered, listings became outdated, and sales declined. The brand needed a partner to turn things around, so they contacted Hawkways for audits and a growth plan.
Hawkways Services Used:
- Amazon Seller Consultant
- Amazon PPC Advertising
- Amazon Account Management
Challenges
Ineffective Advertising: There are more than 400 product variants, yet only a few ASIN’s were being targeted in PPC campaigns, and the ppc was not promoting many top products.
Listings SEO Optimization: Brand has not tested the new content for listings, and the old content has not been updated with the latest Search Terms, resulting in ineffective organic SEO. This has hindered organic rankings.
Poor Branding: The listings lacked a meaningful brand story and compelling gallery images. There were fewer high quality product images, videos highlighting the product, or A+ content for shoppers to engage with.
Inventory Management Challenges: The prior inventory management process caused stockouts and overstock phases, resulting in inconsistent sales and a loss of ranking momentum.
Key Challenges
- Inventory Management Planning
- PPC Performance Optimization for Better TACOS
- Listing SEO Optimization
Solutions
Hawkways Team took complete control of the Amazon Seller account, enhancing the brand’s PPC, SEO, and inventory processes.
Growth Focused Strategy: We revised the advertising plan to concentrate on the top 20% of SKUs that account for 80% of sales, ensuring that the most successful products received maximum visibility through PPC .
PPC Manual Rebuild: We Optimized all existing PPC campaigns and set up hundreds of new manual campaigns from the ground up. This PPC management strategy provided greater control and bidding from a ranking perspective, correcting the errors made by the AI tool.
Product Listing Optimization: Our expert team rewrites every product listing using copy with an SEO Perspective. We also apply a Brand Story Section, Premium A Content, and videos for each product.
A/B Testing: Hawkways used Manage Your Experiments tool to do A/B tests on titles,Bullets, images, and descriptions. For making the better decisions for your Brand.
Inventory Management Plan: We created a solid inventory management plan. By tracking sales trends and forecasting demand, we avoided stockouts and overstocking. This improved the overall supply chain and ensured that every item listed remained in stock and ranked the same.
Results
Rapid Revenue Growth: When the onboarding process with Hawkways started in September 2023, the brand’s monthly revenue was $137,523. In just 90 days, our Strategies increased Sales to $222,983 monthly, representing a 61% increase.
Profit Evolution: Monthly profits soared from around $40,000 to $93,000, more than tripling the company’s bottom line in one year due to increased sales and more efficient advertising spending.
Record Year 2024 became the most profitable year in the brand’s seven year history on Amazon.
Year 2025 Plans:
In 2025, we plan to expand to other sales channels, including TikTok Shop and various international Amazon marketplaces, and grow the brand to $400,000 monthly.
If you want the same results for your brand, book a free consultation call to learn how we can help you grow it.
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Here's How It Works
Our goal is to keep it simple and streamlined for you.
Discovery Call
Book a quick discovery call that will let us know see if our Services and your business are a good fit. (No commitment, just introductions.)
Brand Audit
We will do a deep analysis of your account and market, we pinpoint ways to increase sales and reduce wasted expenses. (Savings start right here.)
Onboarding Call
We'll diligently review your brand and goals to ensure that everyone is on the same page. Then we will design a plan of action and start executing it.
Management
Our team keeps a close eye on Sales and PPC performance and checks in regularly to give you updates. We'll optimize existing campaigns while creating new ones
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